About Founder

Lovely Athwani is the creative force behind Artistic Sandook- a women's apparel brand that is here to stay & level up the fashion game with its unique approach to design. With a Master's Degree in Marketing from the University of Newcastle, Singapore, Lovely always had a great passion towards fashion and lifestyle.

Fabrics are her soul and fashion is her passion! That’s how all this was embedded! At Artistic Sandook, Lovely and her team are dedicated to playing around with fabrics to create fusions that are unlike anything else on the market. From mixing unexpected materials to experimenting with texture, Artistic Sandook is constantly pushing the limits of possibilities in women's fashion.

Despite its avant-garde approach to design, Artistic Sandook is also committed to delivering products that are functional, comfortable, and accessible to women of all shapes and sizes. With Lovely at the helm, Artistic Sandook shall soon become one of the most loved & talked about brands in the fashion industry. Whether you're a fashion affectionate or simply looking for clothes that are both stylish and comfortable, Lovely Athwani and Artistic Sandook are names you would want to remember!